About T-Assist

Towards a Smarter Shopping List (T-Assist) is an interactive platform for families with children from different countries where they will have the opportunity to receive information and advice about how to improve their food habits and choices .

The platform will also give users the ability to interact with the online-content, receive expert-based recommendations and access educational resources about food and nutrition in order it enhance their food literacy.  The present platform will also be of interest for stakeholders from the food sector (i.e. food retailers), as it will offer tools to gain relevant insights into consumer behaviour and preferences. The platform will allow data collection and analysis for the development of predictive models that facilitate decision making, encourage healthy life-styles, quantify consumer trust, and help to focus education campaigns  towards healthy food choices.

Our content is driven by science and technology, collaborative initiatives, creative imagination and media experimentation.

We hope this platform becomes a virtual space that bridges misunderstandings and fosters a new relationship between the public, academia, experts and the food industry based on being honest and building trust.

T-Assist is powered by EIT Food, a European Knowledge and Innovation Community (KIC), which receives funding from the European Commission body ‘EIT’. EIT Food was set up to transform our food ecosystem and it supports innovative and economically sustainable initiatives which improve our health, our access to quality food, and our environment.

T-assist is associated with FoodUnfolded®, a global platform providing science-based insights about the origins of our food, the broader food system and the latest food and agricultural innovations. FoodUnfolded® engages with its growing audience to create a new communication culture around food and catalyse a transformation towards a sustainable food sector.


This website adheres to the editorial guidelines of FoodUnfolded®:


  • scientifically-based information and thorough referencing;
  • personal and engaging voice;
  • no product placement or adverts.

  FoodUnfolded® and EIT Food are not responsible for the content and/or opinions of this website.