Dr Almiron, Paula

Researcher

Paula is a Social Scientist concentrated on Digital Marketing and Multisensory Marketing objectives. She performs actions to gain a profound consumer knowledge, from the target consumers' rational opinions to their non-rational attitudes, preferences and behaviours, to outperform engagement, word-of-mouth, and sales. 

She holds a doctorate in Communication and Marketing applied to E-commerce. She combines methodologies from Social Sciences, Consumer Psychology, Systems Thinking, and Neuromarketing to impact on Consumer Behaviour and the Food Systems.

Articles by Paula